Ninety days is realistic for a focused MVP when decisions are fast, the core workflow is clear, and the launch does not depend on a long list of integrations.
The timeline works because discovery, design, engineering, and launch preparation overlap with clear gates—not because quality is skipped.
Days 1–20: prove the product shape
Define the audience, core problem, success metric, and shortest complete journey. Prototype the riskiest interaction and validate it before the build expands.
- Product brief and prioritized release scope
- Clickable core-flow prototype
- Technical plan, analytics events, and launch risks
A 90-day launch is a scope achievement first and a scheduling achievement second.
Days 21–65: build in vertical slices
Ship complete pieces of the journey from interface to data instead of finishing every screen before integration. Weekly builds expose risk while there is still time to respond.
Test on real devices throughout the build and keep store assets moving in parallel.
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Book a focused callDays 66–90: harden and launch
Freeze non-essential scope, complete regression testing, prepare support and analytics, and use a staged release where possible.
- Beta feedback focused on blockers and comprehension
- Store listing, privacy details, review notes, and release assets
- Crash monitoring, product analytics, and a post-launch priority list
